Exploring Marketing with Delta Airlines as a Case Study Essay

Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case study to approach the topic of marketing, in the context of the U.S Airline Industry. Phrase 1 is that of fragmentation and this is purely due to logistics reasons, rather than the result of any marketing strategy. This results in transportation of bulky goods from one region to another being relatively expensive and for a consumer product to achieve national distribution, a favorable ratio of weight and bulk to value is required. This phrase happened before the 1880s and the market size is restricted due to a lack of information, and it is characterized by a high margin and low volume. The second phrase of unification is the rise of mass marketing, with high volume and a low margin, which is the direct opposite of the first phrase of fragmentation. The development of this phrase is possible due to firstly, the development of the railroad and the telegraph and secondly, innovations in manufacturing technology. All the above innovations led to a more effective transportation and communication network that lowered the cost of mass marketing products by significant perce ntages. There is a rise of standardization with advances in manufacturing technology, and it is now possible to produce in great volumes and also, in small packages. Phrase Two occurred in the period 1880s to 1950s, and during this period, brand marketing and management grew in importance. Manufacturers attempt to transform the name of his product into a kind of supername Ââ€" a brand.2 The products of this phrase not only aimed at national distribution, but also strived to attract all consumers using a single brand or product, that will be regarded as ‘standardÂ’. 1 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 19 2 Richard S. Tedlow, New and improved : the story of mass marketing in America (New York: Basic Books, 1990), p. 14 The third phrase is that of segmentation. The innovations that led to this phrase after the 1950s is made possible by radio and television advertising. There were also major changes in America culture that influenced consumer demand. Commercial advertising through television showed that certain programs appealed to certain classes of viewers. This meant that the opportunities for segmenting markets, that is, concentrating the selling appeal on one particular group of potential customers who might be defined by their age, income, and education ( known as demographics) or by their lifestyle ( known as psychographics) were greatly enhanced. 3 There is a rise in image advertising in this phrase, for example, Coca-Cola had always been “the symbol of the standard bearer of changeless, ageless Americana”.4 Commericals were no longer about characteristics of the products, but of the people portrayed as using them, and this led to the development of the “Pepsi Generation” for example. All this saw the breakdown of the whole American mass market developed in Phrase Two to spilt into numerous product categories from necessity items to up-market consumer-durables. Segmentation also occurs at the retail level. This phrase is characterized by high volume and value pricing. The key developments of the railway, telegraph, production technologies and television advertising, are external to corporations, but yet they manage to capitalize on them and turn opportunities into profits. This is how market segmentation evolved. Marketers are sensitive to changing times and they capitalize on opportunities and turn the situation around to a positive one, in terms of fulfilling the companyÂ’s objectives. This is the second proposition put up by Tedlow, that of “entrepreneurial vision”, of which risk-takers need to make investments and turn their visions into reality. 5 3 Robert D Buzzell and Jean-Louis Lecocq, “Polaroid France (S.A.),” in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977), pp. 191-213 4 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 18 5 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 21 Another important proposition put up by Tedlow is that of “managing change”. Consumer tastes and the external environment are constantly changing. Corporations have to be flexible and adapt quickly to the unstable environment facing them. Competition can come from other corporations in terms of either trying to beat the firstmover with the same strategy, or trying to change the rules.5 Tedlow proposes a fourth phrase of marketing and this is due to information technology. “Inventory, is the price of the lack of information; and the information revolution is lowering that price in the factory, in the distribution system, and at the point of sale.”6 This is the stage of “micromarketing”, which is hyper-segmentation, of possibly every customer as a component of a segment of one. Supply is able to increase due to information technology, but, at the same time, demand for micromarketing is increasing. Consumers are becoming more and more demanding and they expect to get what they want, thus there is a rise in customization. Consumer choices will increase and it is every marketerÂ’s hope to sell any potential customer precisely what they want and to ensure they get maximum satisfaction. It is no longer necessary to convince consumers to purchase the standardized products that the factory has made. However, disadvantages of micromarketing must be noted. The latter may result in an overflux of choices and consumers become confused, as differences diminish. There is also the problem of shelf space or that of the limitations of distribution. Scarce resource in the form of shelf space has to be allocated by the retailers, and thus products canÂ’t just keep increasing. I will now turn my attention to the U.S Airline industry, where marketing is a framework for airline decision-making. During the period 1979 to 1983, the deepest world recession created many problems in the U.S Airline industry. Among these were rapid expansion of fuel prices, which increased the operating costs of airlines. Slot restrictions caused by the walk-out of air traffic controllers in August 1981 also posted a problem. The U.S recession resulted in a general weakness in air traffic and yields. This 6 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 27 is an indicator that the external environment that airlines are operating in, is thoroughly unstable. Economic upturns and downturns are expected. When the Airline Deregulation Act was passed in the United States on October 1978, the airline industry is faced with overcapacity and fare wars, and it is impossible to maintain yields. But, lessons have been learnt since the last world recession for the U.S airlines. One New York analyst comments that “I have never seen an industry so well prepared for a recession.” Airlines now are sensitive to the capacity cycle and even though the industry has a number of new aircraft on the way, there are no excessive commitments for new capacity. A lot of flexibility is built into the aircraft deals and airlines have older, fully depreciated aircraft that they can either hold on to or retire, in the face of overcapacity. There are now two new weapons open to the North American majors that they did not possess in the last downturn. The first is that of the regional jet that revived the regional airline industry, and is a potential new market. The second is the low-cost airline-within-airline operations, such as Delta Express and US AirwaysÂ’ new MetroJet. The majors are able to compete with Southwest, who can ride out a recession well because of its dedication to keeping costs down and knowing its markets well.7 Delta Express, the airline-within an airline, launched in 1996, was started not only to protect the mainline carrier from increasing low-fares competition in America but also to prove to Wall Street that Delta management can be innovative and progressive as well. The Just Plane Cookies, shaped to resemble aircraft, became the signature of Delta Express. Delta Express offers lower salaries than those at the mainline, but it is launched to motivate DeltaÂ’s employees once again, after the trust factor has been broken, with the 7.5 program as an attempt to cut costs drastically during the last industry downturn. Some 65% of Delta departures from Orlando are now delta Express flights and the market is so important to Delta Express that the carrier now occupies the whole wing of a terminal at Orlando Airport. Delta Express releases the creative skills of their people and this boosts employeesÂ’ morale. Innovations are created this way as the management is able to respond immediately. The key to making Delta Express work is to define the boundaries 7 “US majors aim to break the cycle,” Airline Business, January 1999, p. 52 so that the customer differentiates between their product and that of the mainline. Delta Express operates a point-to-point service that is not part of the mainlineÂ’s network. Delta Express gains leverage from being able to offer Delta Skymiles frequent flier points. About 70% of the customer mix is leisure and Delta Express has since moved from three fares to six fares and better yield management. They introduced seasonal fares, and they constantly reassess processes to keep costs down. Keeping costs down as an airline that is a business unit of a major carrier remains a serious challenge. However, the advance seat reservation facility that Delta Express offers is a useful advantage over both MetroJet and SouthWest, but the most obvious success of Delta Express is the way it has helped revived the spirit of Delta. 8 Even though the industry remains intensely competitive now, major carriers has a route system well suited to their individual strengths, and fewer carriers are on the verge of bankruptcy, unlike the financial crisis that we saw in the 1980s and early 1990s. “All carriers are using much stronger yield management systems which allow them to offer discounts without giving away their product through ruinous price wars”, says Raymond Neidl, an analyst at ING Barrings in New York.9 The problem of ticket discounting that led to great uncertainty in airlinesÂ’ revenue forecasts as a result of deregulation, is no longer a big problem now, as a result of stronger yield management systems. With a better outlook for traffic, the prospect of low rates of capacity growth in the near future and a manageable level of new aircraft deliveries, there seems to be better times ahead. 10 Successful airlines are market-oriented airlines, who are well-led with the topmanagement setting a clear, sound and long-term strategy. The potential available markets are identified and which market segments to exploit are decided, and the whole of the corporate resources are devoted to meeting the product needs of those identified market segments. This is the application of the marketing theory. But, first of all, what is marketing? “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” 11 There is a need to differentiate 8 “Express Yourself,” Airline Business, February 1999, pp. 56-57 9 “US majors aim to break the cycle,” Airline Business, January 1999, p. 51 10 Chris Tarry, “ Time to Break the Cycle,” Airline Business, June 2000, p.94 11 U.K. Institute of Marketing, quoted in Wilmhurst (1978), p. 1 between consumer and industrial marketing. The former consists of items of a relatively low unit price and there is usually not much contact between the consumer and the producer. The latter is characterized by smaller number of buyers and unit prices are high higher and there is direct contacts between the producer and the buyer. What is being market-oriented? Marketing investigation is done to gain a thorough knowledge of the market segments that the airline is interested in going into, and areas of unsatisfie d consumersÂ’ wants and needs will surface. An airline may also consider going into a market segment where consumersÂ’ wants and needs are satisfied less than their expectations. A collection of competitorÂ’s actions is important also in this initial stage of the application of marketing theory to real-life corporations. Next, a firm needs to define its marketing strategy and this starts off with the firmÂ’s objectives, that include both corporate and social ones. The corporate mission is then established which defines the broad area of activity of which the corporation is concerned. The corporation then needs to adopt a marketing plan, that consists of what consumers want and need, competitorsÂ’ actions, the strengths and weaknesses of the corporation and the opportunities and threats posed by the external environment. Marketing communication is important to secure sales of products in particular markets and also to promote the corporate image of the firm in question. At the many stages of marketing, a corporation must make a choice between deploying its own resources or hiring services. The internal organization is important and thus the appropriate corporate management structure must be established and also the application of appropriate personnel recruitment and training policies. The external organization will consist of others not in the corporation, in the role of marketing, such as services of consultants in market research. The marketing mix is the combination of the four controllable variables, of product, price, place, promotion (the four Ps) that an organization creates to satisfy its target market. Airlines need to offer a range of products such that they are better placed due to the probability of a downturn in some markets being counter-balanced by upswings in other markets. An important reason for product and market diversification is due to “synergy”. “It is the term used to describe a situation where a firm producing several products is able to do so more effectively than a set of firms with each firm concentrating on a single item.” 12 Most airlines pursue the total market strategy, that is the attempt to provide services for significant parts of the business, leisure and freight segments. Even though this strategy gives great opportunities to airlines, there is the problem of designing products which meet the conflicting requirements of the different segments. The business market segment requires a wide route network with good interconnections and a high flight frequency, and thus costly products. High seat accessibility is required as well, but high prices are charged for this segment, due to the relative price elasticity of demand. The leisure market, on the other hand, competes based on prices and this results in price instability and very low yields, and leisure demand will only peak during only a few times a year. Its products can be offered comparatively cheaply though. However, the leisure market is potentially the largest segment of the total airline market, and its longterm prospects are better than that of the business segment. As for the freight market, an all-freight airline should concentrate on large and bulky items that are too large to fit into the lower holds of even wide-bodied passenger aircraft. Overnight delivery of urgent parcels by Federal Express, has also proved to be highly successful and passenger airlines canÂ’t compete since the proportion of their flying is done in the daytime. Frequent Flier Program(FFP) as an Airline Marketing Strategy The starting point of a successful FFP is to lay down the airlineÂ’s aims and structure first. The main goal will most likely be to increase seat sales through generating repeat business among loyal customers or attracting new customers. The FFP database can be a source of marketing information and it can be used as an additional source of revenue through the trade of FFP points with associated partners. There is also the opportunity for consumers to differentiate products in a world filled with too many consumer choices, as in TedlowÂ’s fourth marketing phrase. The program needs to be accessed regularly to adapt to constantly changing market conditions and redeveloped if necessary. Airlines should not focus too narrowly on one particular objective and risk damaging the whole scheme. Thus, they should work 12 Stephen Shaw, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985), p.16 across all their strategic aims. Every department needs to recognize the loyalty program as a key marketing tool and internal support need to be won. The FFP also needs market acceptance and thus the program structure needs to meet the expectations of the consumer, who looks to the awards and service benefits. Flexibility is important in the unstable economy, as in TedlowÂ’s proposition of “managing change”. Delta has long introduced a non-expiring policy for its miles, and Air France was the first European major to adapt this change after being influenced by its alliance with Delta. Customer service is also very important in FFP programs and quality management needs to remain under strict airline control. The elite program catering for the customer segment of frequent high-yield travellers, enable the airlines to keep their best customers. “A successful FFP must be one that is based on clear strategic goals, and that achieves a balance between them supported by an attractive program structure benchmarked against best global practice.” 13 For example, Delta has started a strategic alliance with Aeromexico, Air France and Korean Air. They call themselves “Skyteam”. The agreement outlines the formation of an enhanced marketing relationship among the carriers. SkyTeam airlines have a reciprocal frequent flyer program, extensive codesharing network and the best growth potential of any global alliance. SkyTeam With four airlines now working together to continually improve customer benefits, SkyTeam compares very favorably. SkyTeam is the first alliance built around customer needs and is currently one of the world’s top three global airline alliances. SkyTeam has strong hubs in key markets where 80 percent of the world’s traffic flies. Passengers will continue to enjoy the benefits of their home airlines while traveling on any SkyTeam airline, with more choices of flights and departure times, plus all frequent flyer program and lounge benefits. SkyTeam offers customers worldwide access, improved choice and convenience, consistent service and the ability to be recognized and rewarded for their loyalty. Immediate benefits include reciprocal frequent flyer programs, worldwide lounge access, 13 Ravindra Bhagwanani, “ Keeping the high Fliers,” Airline Business, June 2000, p. 93 and the combined network of Aeromexico, Air France, Delta and Korean Air. By yearend, benefits will include priority baggage handling, preferred seating for our elite frequent flyers and other benefits based on our extensive employee training program. Aeromexico has long been recognized as a market leader and the preferred choice in air travel for passengers in the Mexican and Latin American markets. Joining the alliance with like-minded partners allows Aeromexico to expand its international route network and better serve the needs of passengers as they travel on both business and pleasure throughout the world. Air France’s hub at Charles de Gaulle International Airport offers an extensive schedule of connecting flights to points throughout Europe, Africa, Asia and the Middle East. It is the best-positioned hub in Europe for transatlantic passengers traveling beyond a European gateway. In addition, the airport offers great potential for further capacity growth. Delta’s hub at Atlanta Hartsfield International Airport offers passengers more connections than any other airport in the world, with 1,316 daily flights to 126 destinations. Customers have access to a global network of 5,390 flights each day to 356 cities in 57 countries on Delta, Delta Express, Delta Shuttle, the Delta Connection carriers and Delta’s Worldwide Partners. Korean Air’s hub in Seoul is the best Asian hub for SkyTeam, offering service to 78 cities in Asia. Korean Air’s upcoming hub at Seoul’s new Inchon Airport will be the future leading hub in Asia and one of the few major hub airports in the world with room to expand. SkyTeam is a multi-lateral, global alliance among the four airlines. In addition, each carrier will continue to have bilateral relationships with airlines in their respective markets. SkyTeam plan to explore all synergy possibilities. SkyTeam has tremendous potential in the area of cargo. Delta and Air France have already announced a joint agreement, and plan to expand this to a multi-lateral level. This is the fulfilment of the total market strategy mentioned above, and strategic alliances enable a pool of resources together to serve more routes and consumers, especially when SkyTeam is the first alliance built around customer needs. History of Delta Airlines Delta Airlines began modestly, as a crop-dusting outfit in Monroe, Louisiana, in 1928, the first professional crop duster in the nation. Delta was founded by C.E Woolman, who headed the company for 38 years, until his death in 1966. He moved DeltaÂ’s headquarters to Atlanta in the early 1940s and that hub became the heart of its operations and ultimately the course of most of its management. Even though Delta actively opposed deregulation, it entered deregulation with a number of strengths. By growing, it has elbowed its way into the “big five.” Delta has expanded significantly in the Southeast by acquiring Citizens and Southern Airlines in 1953. It expanded north with its acquisition of Northeast in 1972. And in 1986, Delta joined the stampede to merge by acquiring Western Air Lines, hubbed in Salt Lake City. Because Delta paid its workers well and had never laid any off, it enjoyed relatively amicable labour relations and had few union contracts. That enabled it to enjoy high productivity, excellent service, and high worker morale with little turnover. DeltaÂ’s greatest asset of all was its people. While deregulation has brought the industry tremendous labour strife, labour-management relations were goos at DelataÂ’s Atlanta headquarters. In 1986, DeltaÂ’s workers dug into their pockets and bought the company a jet. A job with Delta is security for life, but DeltaÂ’s salary expenditures were high and they were saddled with the largest labour expenditures in the industry. But, Delta has been blessed with profitability, except in 1983, when it made a loss. This loss is because a market survey in 1982 revealed that Delta had acquired a reput ation for being highpriced in the new regulated environment. Hubs The question of hub-and-spoke networks has been a central issue in route planning under deregulation. Many airlines have based their planning on the idea that if they build a major hub, with large numbers of flights in and out of it, it will be very difficult for a newcomer to break in, as they will be able to match the wide network. This is the first-mover advantage in one of TedlowÂ’s propositions, not mentioned above. The limitations to this concept is that passengers prefer to take direct flights rather than those requiring intermediate stops. At Hartsfield Airport in Atlanta, Delta Airlines operates and it can claim to be the busiest single-airline hub in the world, with 600 daily departures. More than 20000 Delta passengers change planes in Atlanta each day. Each of DeltaÂ’s arriving and departing waves consists of over 50 aircraft, requiring all four runways to be used simultaneously for arrivals and then for departures. 14 DeltaÂ’s Mission Statement and Corporate Strategy Delta wants to be the “Worldwide Airline of Choice” and their strengths lies in the competitive edge of DeltaÂ’s people, customer service as the cornerstone of their company, a strong route system, outstanding operations and fleet and ethical and honest actions. DeltaÂ’s vision builds on DeltaÂ’s heritage and their vision results in sustained profitability that comes the opportunity for growth and advancement and the pride that comes from being part of an exceptional business organization. Delta has a Success Through Service training and that led to its achievement of a competitive advantage. Delta has built a legendary reputation for family-friendly, “deltastyle ” customer service. Employees are loyal and contented members of the “Delta Family”. Delta has also led the industry in customer satisfaction ratings, providing passengers with a consistent, high-quality flying experience. For example, Delta received the “2000 Grand Prix Customer Service Award”, whereby Teleperformance, a Parisbased customer relationship management company, honored Delta’s Online Customer Support Desk with the U.S. 2000 Grand Prix Customer Service Award, for superior email customer service support. Delta also took second in the T ransportation and Travel category for its telephone customer handling. DeltaÂ’s fundamental belief about service to people, customers and personnel, remains unchanged. Delta personnel treated one another as extended family and this concern is mirrored in the way Delta personnel treat customers. Delta hires at entry level, so thus, managers are able to handle problems of their staff with empathy since they have been through that before. There is a strong tradition of employment security in Delta. 14 Pat Hanlon, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996), p. 80 During economic slumps, extra staffing is redeployed into other jobs and creative options such as job sharing and voluntary personal leaves are also made available. Delta has a flat and thin management structure and engages in cross utilization and thus employees has a broader view of their company. Delta emphasizes a lot on the people side of the profit equation and thus, it has a strong compensation structure that acknowledges the people side of business and the value of experience and draws and keeps the best people on the team. Team work is inherent in Delta and everyone respects one another. There is empowerment in the job and employees are motivated to work harder and be more productive. The best measure of passenger satisfaction among U.S Airlines today is the number of complaint letters written directly to the Department of Transportation by consumers. Since 1971 when that reporting began, Delta has maintained the best overall record for passenger satisfaction of any major U.S airline per 100,000 customers boarded. “Delta knows the only way to achieve the goal of being the best and most respected airline in the world is to deliver excellent service, one customer at a time.” Importance of Information Technology Delta Airlines have exploited the challenges posed by the millenium bug to overhaul its obsolete IT infrastructure with leading-edge technology that will help achieve operational excellence and give a big boost to customer service and even contribute to revenue performance. The gate and boarding project which includes new computer systems and software, boarding documentation and procedures, is the cornerstone of the airlineÂ’s ongoing Airport Renewal program to modernize and standardized DeltaÂ’s ancient airport technology and physical plant. Not only is the system simpler but it greatly enhances DeltaÂ’s ability to recognize and regard its best customers or those needing extra attention. The system is tied to DeltaÂ’s customer database, and thus the customerÂ’s past history or possible dissatisfaction with DeltaÂ’s services could be established and corrected for in the customerÂ’s next flight. The systems greatest value will be when things go wrong and people wi ll be satisfied that they are handled well during those circumstances. Delta develops technology around process, rather than function. They have been planning and changing their technology around the customers, rather than the systems being functionally focused around reservations, airports and the Internet. Delta is ultimately interested in the “Customer Experience”. Delta cuts costs by $30 million per year, due to a standard technology infrastructure at all locations and thus expect to increase customer service significantly.15 Delta continues evaluating emerging technologies that may further increase its customer services. Conclusion As shown in DeltaÂ’s case above, Delta engages in information technology and now, they are able to focus individually on every customer, and increase their customer service and this is characterized by TedlowÂ’s fourth marketing phrase Ââ€" micromarketing. An airline is very service oriented and thus, consumers will not be confused in terms of numerous products emerging, but rather, they will be pleased by the excellent service they receive. Delta has also been a well-managed company, whereby employees are empowered and teams are used to facilitate brain-storming and everyoneÂ’s opinion is taken into consideration. Employment at the entry-level further enhances the ability to empathize with others working in other departments. Delta is also very customer-oriented and that totally encompass the marketing concept of putting customerÂ’s needs and wants first. Delta is able to compete globally and become one of the ‘big fiveÂ’ in America and has one of the busiest hubs in Atlanta. All this comes from sound marketing principles, a mission statement of being the “Worldwide Airline of Choice”, a total market strategy in the business, leisure and freight market segments. Delta has also gone into strategic alliances in SkyWest to further enhance customer service. Delta concentrated also on standardizing its operations through its technology infrastructure and this is part of TedlowÂ’s Phrase two where standardization is widespread. Delta also segments its markets into the three market segments and continues to serve its different market segments with excellent service and this is Phrase Three in what Tedlow comes up with. 15 King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999), p.16 The case on Delta has shown that focus on the customer is very important for any corporation to succeed. Management is also very important with the right corporate culture and structure instilled, and coupled with marketing strategies, can achieve a worldwide standard and accepted corporation. Bibliography Buzzell, Robert D. and Lecocq, Jean-Louis, â€Å"Polaroid France (S.A.),† in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977): 191-213 Flint, Perry, â€Å"Being last is not always the worst thing,† Air Transport World, Volume 36, Issue 9 (Cleveland, September 1999): 68-69 Hanlon, Pat, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996). J. Paul Peter and Donnelly, James H., Marketing Management : knowledge and skills : text, analysis, cases, plans (Homewood, IL : Irwin , 1992). Jones, Patricia and Kahaner, Larry, Say it and live it: 50 corporate mission statements that hit the mark (New York : Doubleday , 1995). King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999):16 Shaw, Stephen, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985). Spechler Jay W., Managing quality in America’s most admired companies (San Francisco : Berrett-Koehler Publishers ; Norcross, Ga. : Industrial Engineeering and Management Press, Institute of Industrial Engineers , 1993). Tarry, Chris, † Time to Break the Cycle,† Airline Business, June 2000: 95-96 Tedlow, Richard S., New and improved : the story of mass marketing in America (New York: Basic Books, 1990). Tedlow, Richard S., â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993): 8-35. Weaver, Nora and Atkinson, Tom, â€Å"Training for Success Through Service: How Delta Air Lines Does It,† in Zemke, Ron and Woods, John A., editors, Best practices in customer service (New York, N.Y. : AMACOM, 1998): 109-118

How Far Does the Poet Want Us to Symphatize with Miss Havisham Essay

How Far Does the Poet Want Us to Sympathize with Miss Havisham? The poet wants us to sympathized Miss Havisham greatly, but not entirely. Her own trappings of her strong need to revenge and her morbid existence that has destroyed her carries a symbolic meaning of self – absorption and destruction. This poem introduces us to Miss Harvisham’s character, who has become a type of embittered woman who was disappointed in love and enjoys withdrawing from the world. First of all, this poem is written in a first person’s point of view. She begins by telling the reader the cause of her pain and suffering – her â€Å"beloved sweetheart bastard† which gravitates into a sense of bitterness and vengeance/retribution. In addition to that, the use of oxymoron in the above-said phrase indicates a contradiction of words. The words â€Å"beloved† and â€Å"sweetheart† indicates a very admirable personality, but the word â€Å"bastard† gives us a completely conflicting quality. Besides, she tells us that she not only wished him to be dead, but instead she prayed for his death, evidently by â€Å"Not a day since then I haven’t wished him dead. Prayed for it†¦Ã¢â‚¬  She prayed so hard that she had â€Å"dark green pebbles for eyes and ropes on the back of my hands she could strangle with.† She uses metaphors here to explain to us that while she prayed, she had her eyes shrunk hard and felt that her hands were strong enough to strangle someone, which fits her murderous personality. It makes us feel piteous for her as seeing that she has suffered a great amount until it has reached insanity, but at the same time it makes us feel really disturbed by her mad identity. The second stanza symbolises her â€Å"self-absorption† and â€Å"self-pity† behaviours. She started off with a strong word: â€Å"Spinster†. The use of caesura in beginning of this stanza shows how much she emphasizes and detests this word. Besides, the feeling of abhorrence has been further strengthen by the use of trochee can be seen in the word â€Å"Spinster† as the first syllable is stressed. Moving on, Miss Havisham is also aware of her own stink as she does not ever change her clothes. This show how withdraw she is from the world. Moreover, she stays in bed all day and â€Å"caws† in denial, which shows how she was on the verge of irrationality and stupidity. In the end of this stanza, she ended with â€Å"who did this†. She knows very well that she was a big cause to this problem, but I feel that she also wanted to put the blame on the ex-fiancà © as she only completed her question in the next stanza. This stanza makes us feel really sorry for her seeing  that she cannot get over her past as it keeps haunting her. In the third stanza, she started to dream about her lost lover in a tenderly manner. â€Å"Some nights better, the lost body over me†¦Ã¢â‚¬  suggests that she misses her lost lover enormously. She fantasizes about herself enjoying her time with her ex-lover, but it did not last long as when she finally regain her conscience, her hatred and ager returns, evidently by â€Å"then down till I suddenly bite awake.† This stanza truly reaches out to me because I can feel that deep inside she tries to recover the wonderful memories they may have had together but she eventually decides to ignore it as she still had that tinge of anger inside her that she cannot let go. The last stanza is mainly talking about how her rage and abhorrence restores. It is somewhat similar to the first stanza, but she seems more furious in the last stanza. Thinking of how she actually â€Å"stabbed a wedding cake† shows us that she is plotting a huge revenge on a â€Å"male corpse† which we all postulate that it is her lover. This stanza makes me feel a little frightened by her as her attitude is rather alarming. Overall, I really do sympathized Miss Havisham deeply, but I do criticise some of her actions. For instance, I do not like the fact that she wants to inflict pain on others just because it is for her own sake. By praying for someone to die and planning a revenge on someone is not the right way to solve a problem. However, I do greatly pity her because of the phase she is going through. It is not easy getting over someone. In conclusion, the poet wants us all to sympathize her greatly, but only to a certain extent. We commiserate her for her peculiarity and her self-indulgence, but her sullenness and vindictiveness make us feel that she is a very vivacious and debauched person.

Are We Taking It Too Far by Blaming Fast Food Restaurant?

Are we taking it too far by blaming fast food restaurant for obesity? Although throughout the years many people have claimed that obesity is a genetic disorder for the most part; results of recent studies strongly indicate that lifestyles rather than genetics are what are causing an obese society, because people choose to not exercise, not watch their diet, and eat fast food. For the past few decades, food companies had aimed their marketing at single meals, pushing to inflate portion sizes. That initiative was wildly successful.As the Centers for Disease Control and Prevention recently reported, the average restaurant meal in the United States is now an unfathomable four times larger than it was in 1950(Health). That has translated into â€Å"Americans now consume 2,700 calories a day, about 500 calories more than 40 years ago,† according to The Atlantic Monthly. One predictable result of this trend is an obesity rate that's poised to top 40 percent and that already costs the nation hundreds of billions of dollars in additional health care expenditures.The other result is that the supersize campaign has become a victim of its own success. Indeed, food companies are coming to realize that, in terms of per-meal product sales, they are quickly approaching the point where the human body simply cannot — or will not — accommodate any more calories in a single sitting. That has left Big Food fretting about a profit-making path forward, and that's where the innovators at Yum Brands come in.Known for ignoring public health concerns and pioneering weapons-grade junk food, this conglomerate's subsidiaries have most recently given us the cheeseburger-stuffed pizza (Pizza Hut), the Doritos-shelled taco (Taco Bell), and the â€Å"Double Down† (KFC) — a bacon-and-cheese sandwich that replaces bread with slabs of deep-fried chicken. So it should come as no surprise that with the three meals hitting their caloric max-out point, Yum Brands has been leading the effort to add a whole new gorging session to America's daily schedule.The campaign is called â€Å"fourth meal† and was originally launched in a series of Taco Bell spots telling kids that â€Å"everyone is a fourth mealier — some just don't know it yet. † Now, new â€Å"fourth meal† ads are once again popping up all over television, insisting that â€Å"sometimes the best dinner is after dinner(Dhar Tirtha). † The ads are backed by an eponymous website and a â€Å"cravinator† Smartphone app that helps binge eaters select their junk food of choice.Though the â€Å"fourth meal† campaign has been ongoing since 2006, it is particularly notable today because it proves that such marketing will persist even as the obesity epidemic becomes a full-fledged, headline-grabbing emergency. And it persists, of course, because these kinds of ads are wholly unregulated and tend to deliver for the food industry. A staggering 66% of p eople in America are considered obese. Studies suggest that fast-food consumption has increased fivefold among since 1970(Health). The fact of the matter is that obesity is spreading exponentially as well as fast food chains across the nation.Several different components attribute to these high numbers of obesity. When these components are combined, the likelihood of obesity increased as well. The three major components that are the catalyst to obesity in our nation are food choices, society, and lifestyle. Obesity is an end result of the intricate interactions of behavior, and environment. Recent hypotheses in the scientific community suggest the current obesity epidemic is being driven largely by environmental factors (e. g. , high energy/high fat foods, fast food consumption, television watching, â€Å"super-sized† portions, etc. rather than biological ones. Individuals are bombarded with images and offers of high fat, high calorie, highly palatable, convenient, and inexpe nsive foods. These foods are packaged in portion sizes that far exceed federal recommendations. Furthermore, the physical demands of our society have changed resulting in an imbalance in energy intake and expenditure. Today's stressful lifestyles compound the effects of environmental factors by impairing weight loss efforts and by promoting fat storage.Combating the obesity epidemic demands environmental and social policy changes, particularly in the areas of portion size, availability of healthful foods, and promotion of physical activity. Food choices are often made without thinking. The fact of the matter is that many Americans do not have time to sit down and have a home cooked meal. This is unfortunate, because our society is always on the run. Many turn to fast food as a quick and easy option. What they fail to realize is that the choices they make are more harming then effective. Bibliography Dhar Tirtha, amd Kathy Baylis. fast food consumption and the ban on advertising targ eting children. † The Quebec experience (2011): 799-813. This article talk about amid growing concerns about childhood obesity and the associated health risks, several countries are considering banning fast food advertising targeting children. In this article, the authors study the effect of such a ban in the Canadian province of Quebec. Using household expenditure survey data from 1984 to 1992, authors examine whether expenditure on fast food is lower in those groups affected by the ban than in those that are not.The authors use a novel triple difference-in-difference methodology by appropriately defining treatment and control groups and find that the ban’s effectiveness is not a result of the decrease in fast food expenditures per week but rather of the decrease in purchase propensity by 13% per week. Overall, the authors estimate that the ban reduced fast food consumption by US$88 million per year. The study suggests that advertising bans can be effective provided me dia markets do not overlap. Health, BMC Public. â€Å"Neighborhood fast food restuarant and fast food consumption. BMC Public Health (2011): 543-550. The article presents a study conducted to estimate the effect of neighborhood fast food availability on frequency of fast food consumption in a national sample of young adults in the U. S. , a population at high risk for obesity. The study found that there are chances that policies aiming to reduce neighborhood availability as a means to reduce fast food consumption among young adults will not be successful. The future research needs to consider individual lifestyle attitudes among other things. Hung- Hao, Chang and Rodofo M. Nayga Jr. Childhood obesity and unhappiness: The influence of soft drinks and fast food consumption. † Journal of Happiness Studies (2010): 261-275. Hung-Hao explains the growing body of literature has examined the determinants of childhood obesity, but little is known about children’s subjective wel lbeing. To fulfill this gap, this paper examines the effects of fast food and soft drink consumption on children’s overweight and unhappiness. Using a nationwide survey data in Taiwan and estimating a simultaneous mixed equation system, our results generally suggest a tradeoff in policy implication.Fast food and soft drink consumption tend to be positively associated with children’s increased risk of being overweight but they are also negatively associated with their degree of unhappiness. Current and future policy/program interventions that aim to decrease fast food and soft drinks consumption of children to reduce childhood obesity may be more effective if these interventions also focus on ways that could compensate the increase in degree of unhappiness among children. Settler, Nicolas. Fast Food Marketing and children's fast food consumption:Exploring Parents Influences in an Ethically Diverse sample. † Public Policy & Marketing (2007): 221-235. Settler shows how fast-food marketing to children is considered a contributor to childhood obesity. Effects of marketing on parents may also contribute to childhood obesity. The authors explore relevant hypotheses with data from caregivers of 2- to 12-year-old children in medically underserved communities. The results have implications for obesity-related public policies and social marketing strategies.

Media Essay Example | Topics and Well Written Essays - 750 words

Media - Essay Example The research study conducted by the major professional organizations of United States has uncovered several important and eye-opening facts about the effects of marketing valance upon the children. The report has been prepared by American Academy of Pediatrics, the American Medical Association and the American Psychological Association in which these professional organizations have claimed that the entertainment industry uses to intentionally market valance to the children and consequently the children have to face the deleterious and harmful effects of entertainment violence (Wilson, 2002). The marketing of violence to the children is not something new but the trend was initiated in 1984 when the marketing companies found that due to the deregulation of television by the Federal Communication Commission they have the open opportunity to directly market the toys and other products to the children through the medium of TV programs. The children programs also became commercialized and in turn the children also became an important growing consumer group strongly exploited by the media commercials (Huston, 1992). Along with the time, the essence of commercialism increased within the TV programs and children were offered with the toys directly replicas of the TV programs. The video games, movies and fighting cartoons became popular among the children and the media and toy manufacturing industry joined hands for marketing violence to the children through the toys, games and programs. The trend had very strong impacts upon the psychology and behaviours of the children. The parents mostly reported that they observe gradual change in the attitude of their children and now the children are mostly found more inclined towards violent programs. The nature and behaviour of the children has also changed a lot in the wake of violence marketing by the entertainment industry and the parents commonly complain about the increasing levels of aggression among their children (Huesman n, 2007). The children tend to be more vulnerable to the harmful effects of media violence because they could not understand the world like adults and soon believe whatever they see on the television programs and cartoons. The children don’t have the mental capabilities to think logically about the actions seen on the TV and they give attention towards the things they appear on the screen without realizing the difference between real and drama. The exposure to the violent act also makes them scared and at the same time they also strived to attempt the same things in their real lives as they see on TV. The excitement and power of the entertainment media limit their thoughts and they became addict of violent entertainment soon after having exposure of such programs (Wilson, 2002). The violence marketed through media has an obvious impact upon the personalities of the children and it changed the way they interact with the world and people around them. Since the children learn a lot from their play and other entertainment activities so the media violence also changes their attitude and social behaviours. They learn to attach others and through things upon them in order to show their power and strength to the world. They tend to

A Vivid Rememberance of my chilhood Essay Example | Topics and Well Written Essays - 250 words

A Vivid Rememberance of my chilhood - Essay Example Starting school is a big step in a child’s life and is typically remembered and taken to adulthood. I can vividly recall my first day of school. My first day of school was an apprehensive and sad time in my life. Growing up in Ecuador, I was close with my mother and enjoyed being at home. Starting school was a big event for me sense I was very shy. Being shy makes starting school harder than it should be sense it is harder to make friends and socialize. A typical day at school for me was a lonely day. I was very opposite then my sister. My sister was outgoing and easily made friends. Unlike her, I struggled with friends. My shyness made it hard for me to make friends as I kept to myself. I can recall an exact memory as I was sitting in the classroom just before recess. My school was named Santa Mariana de Jesus. The school was a great school that taught discipline but allowed for fun. Recess was at the same time every day. Other kids could not wait for recess to begin but I dr eaded the thought. To me it made the day go by even slower. As the recess bell rang, children rushed outside with excitement. I walked slowly and sat off to the side alone and by myself. This was an everyday thing. My shyness pushed other kids away. Besides recess, almost every aspect of school was just as dreadful as the next.

Research Proposal Essay Example | Topics and Well Written Essays - 1750 words - 2

Research Proposal - Essay Example Due to such rapid increment, anti-fraud and risk management organizations are putting efforts to prevent the unethical practice that has now become a usual notion in financial sectors. Although risk management focuses more on insurance organizations; however, occupational fraud is one of the other significant aspect that has become a major concern for the risk management specialists. For such purpose, the proposed research will endeavor to recognize and analyze different aspects of occupational frauds while focusing on the factors in financial computing that enable individuals to commit frauds. Besides identification of thesis statement, it is very imperative for a researcher to set aims and objectives that play a significant role in planning an efficient research study while evading any chances of exploitation of resources. In this regard, research anticipates that findings of the proposed study will offer a critical analysis of different factors that create an environment that facilitates individuals in carrying out fraud activities in the organizations. Moreover, the proposed research will attempt to identify the role of technology, and specifically, financial computing in the provision of opportunities of occupational frauds in the financial sector. For such purpose, the researcher will put efforts to identify flaws in the financial sector that will enable the creation of preventive measures for such flaws. Thus, it is anticipation that completion of the proposed research will provide a comprehensive opportunities to the experts associated with risk management in analyzing situations from a broad perspective, rather than a limited perspective of typical occupational fraud. Furthermore, one of the other significant objectives of this research is to acquire realistic and ground-reality findings that will be beneficial and applicable for

International marketing Assignment Example | Topics and Well Written Essays - 250 words

International marketing - Assignment Example The Korean consumer class is able to purchase the product as it is affordable and consumable with 90% craving it and 50% consuming it each day. Its benefits have been found to be such as the reduction of blood pressure and dark chocolate has flavanoids that are good for ones health. The main companies in Korea are Orion, Nong Shim, Lotte confectionery and Crown Snack and they dominate the confectionery sector. However, there is potential for growth in this industry as the market is still small as compared to that of other countries providing Haigh’s a large market that has a great potential for expansion. This is further boosted by the fact that among the countries that Korea imports chocolates from, Australia ranks third and Haigh’s already has an established reputation in Australia. The fact that Haigh’s chocolate has been in business since 1915 gives them a competitive advantage that has equipped the company with the data and knowledge of how the industry works. More so, Haigh’s chocolate already has a reputation for manufacturing and selling high quality chocolates. Chocolate Business In Korea — Presentation Transcript, 2009. Chocolate Business In Korea, Immersion Week Program in 2009. [Online] Retrieved on 17th April:

According to Cronon, when and why did the contemporary American Essay

According to Cronon, when and why did the contemporary American conception of wilderness emerge, and why does he consider it dangerous to environmentalism - Essay Example part, have always defined the wilderness as being an environment in which ordinary human beings struggled to be able to provide for themselves and their families. Moreover, this unrealistic notion disregards the fact that the American Indians lived comfortably in that supposed ‘harsh wilderness’ for virtual centuries; only to be unceremoniously cast out of it so that pampered tourists could continue to take pleasure in the illusion that they still had places in their nation which were preserved in their original and pristine state. Cronon openly avows that the notion of the preservation of the wilderness is actually a myth of mainstream cultural construction (Cronon, LoPrete and Demos, 2003). The supposedly ‘American Wilderness’ was once the home of American Indians who farmed the land to produce food and lived on it as well. They also freely owned this land. Today, the notion of hunting societies gaining sustenance from the wilderness is in direct conflict with the statutes sustained the concept of environmentalism. Environmental dualism holds that environmentalists have a duty to safeguard â€Å"unspoiled† environments. This means that the natural inhabitants of these lands who farm or hunt in them are viewed as being threats to the natural condition of the

Corporate Governance Essay Example | Topics and Well Written Essays - 2000 words

Corporate Governance - Essay Example Such an argument is made with specific reference to the role that companies play in the social and economic lives of the society at large. The governance of corporations is also debatable at governmental level as per the political powers they may exercise and the world wide reach of the business in the globalized economy. Governments are taking keen interest in the governance matter of the companies not only to secure the national economy and shareholders rights but also to protect the global share of the country in the international markets. On the other hand, the finance providers including the individuals, banks, financial institutions and governments (in their role as investor) seek guarantee that their resources are being utilized in an efficient manner and create sufficient profits for them. This guarantee or assurance leads to the necessity of good corporate governance in place. In other words we can say that good corporate governance leads to increased shareholder trust and a ttracts potential investors due to the assurance that their resources will be secured (Macey 2008). Corporate governance can be defined in a number of ways. ... The main idea is the governance of corporations with an aim to increase stakeholder trust and confidence in the company’s operations, strategies, outputs and practices. Such a system of running businesses lead to the compliance with legal, constructive and social obligations which further enhances the credibility of the corporation in terms of gaining trust and assurance of the stakeholders (Monks & Minow 2004; Ali & Gregoriou 2006). Economic Reasons The corporations are governed by the directors through the managers and lower level staff, however, shareholders holds the directors accountable for the matters concerning the businesses. Corporate governance should be a matter of shareholders as their investments are at stake with the business’s reputation, operations and governance. Shareholders need an assurance of the security of their shareholdings. The returns that the business generates are eventually distributed among the shareholders. The governance of a corporatio n, hence, is of immense importance to the shareholders in terms of the economic benefits it may bring. Alternatively, any inappropriate action or decision taken by the directors held them accountable to the shareholders. Friedman (1962) suggests that the shareholder theory claims that corporation decisions should be made to enhance the value of shares to increase returns for the shareholders. Further, the agency relationship that exists between shareholders and directors may form the basis of good corporate governance practices, whereby, directors act as agents to the shareholders. In other words, the corporate governance codes and practices, as per the

Project 2 Essay Example | Topics and Well Written Essays - 250 words

Project 2 - Essay Example The second step is for the temperature to be allocated in various topological areas, using a model through which a single cell affects the next cell’s temperature. Alterations in the temperature of the whole plate goes on to the last spot when it attains equilibrium point. There are various tools to be used when plotting temperatures on a given scale. In this context, the contour plotting tool will be used to determine temperature distribution across diversified topologies in cases where different basic temperatures are utilized for the walls of a specified grid. In order to avoid too much theoretical work, tables and figures will be used to summarize some points in this assignment, and to clarify complex explanations. Four instance, the four types of topologies that have been used to explore temperature distribution are represented in the figure below and the table shows their matching details. This is simply to ease understanding and guide the

Researching the adoption of technology-based self-service within an Dissertation

Researching the adoption of technology-based self-service within an organizational strategic orientation context as a form of su - Dissertation Example In all a total of 20 participants provided their knowledge, experience, and perspective in gaining more of an insight into the research question. The strategy for the data is in the focused area of identifying the characterized elements that either improve or restrain the organization to meeting their designed M-S type approach. The findings revealed in each questionnaire an understanding to that the marketplace share is only increased with a purposeful mission of implemented strategy. The overall counterpart is the bridging of resources for formulating a well-through planning initiative that presents innovative measures for the marketplace (Haritz-Menne, 2004). The Defined Miles and Snow Strategic Typology represent the key area of focus to highlighting the main areas of questionnaire for the participants. Therefore, the 7 main questions within the area of Defined Miles and Snow Strategic Typology create a lasting impression of defining either SCA is the preferred method. The true m anagement approach for are structured within the four sub-categories of accountability: a. Prospector b. Reactors c. Defenders d. Analyzers The survey questionnaire is the following of a comparative notion that relays on a quantitative and qualitative assessment of reliability of answering the research question: 1. ... 4. In comparison to our competitors, the increases or losses in demand which we have experienced are due most probably to practices indicated. 5. One of the most important goals in my company, in comparison to our competitors, is our dedication and commitment to keeping costs within desired levels. 6. In contrast to our competitors, the competencies (skills) which our managerial position. 7. The one thing that protects our organization from our competitors is that we formulate a method to structure the strategy approach. 8. More so than many of our competitors, our management staff tends to concentrate on certain protocols for increasing financial opportunities The analysis of the data presented from the survey revealed in the 7th questionnaire the following assessment of accountability: 1. In comparison to our competitors, the products/services which we provide to our customers are bet characterized in the marketplace. 10 out of the 20 participants presented a more direct approach b y a Prospector indicating a measure that entails: products/services which are more innovated, continually changing and broader in nature throughout the organization and marketplace. 7 out of the 20 participants presented a more direct approach by Analyzers indicating a measure that entails: products/services which are fairly stable in certain units/departments and markets while innovation in other units/departments and markets. 3 out of the 20 participants presented a more direct approach by Defenders indicating a measure that entails: products/services which are well focused, relatively stable and consistently defined throughout the organization and marketplace. 2. In contrast to our competitors, our organizations have an image in the marketplace as a

Waiting for Death in `A Rose for Emily` and `Old Ladies Home’ Essay Example for Free

Waiting for Death in `A Rose for Emily` and `Old Ladies Home’ Essay William Faulkner wrote, â€Å"A Rose for Emily† at a time when society was undergoing change. The South had lost the Civil War and the southern people were finding it hard to let go of the past. Emily is the symbolic representation of this resistance to change. She becomes numb emotionally simply carrying out the routine of life without any characteristic resistance while the people around her become onlookers. Similarly, Sylvia Plath’s poem â€Å"Old Ladies Home† relates the dehumanization of the inhabitants. The people in the Home have ceased to exist for the outside world. The women in the Home are existing like insects quiet and without character as the people around them move about, detached and cold. Analysis of the Theme and Symbolism In Faulkner’s short story, Emily, after her father’s death she became a recluse and stopped living. Her life became a part in history and it seemed she and the people around him simply waited for her death. She was described as, †¦a slight woman, though thinner than usual, with cold, haughty black eyes in a face the flesh of which was strained across the temples and about the eye-sockets as imagine a lighthouse-keepers face ought to look (Kirszner, 58). Faulkner shows the concept of death and how death can become a release when life becomes status quo. The reader is told in great detail about the position of Emily and her father in the town and the manner in which their life has changed. In Plath’s poem we read about the ladies wearing black and being ‘sharded’ in it. The words used to describe these women are, â€Å"Sharded in black, like beetles, Frail as antique earthenwear One breath might shiver to bits†¦ Age wears the best black fabric Rust-red or green as lichens. † The decay of the fabric represents the decay of their life. The nurses call them ‘ghosts’ and the beds are said to resemble ‘coffins’. The nature of the Home and the change in their life from youthful to aged shows the contrast of life to death. The concept of death and decay is prevalent in the story by Faulkner as well for he describes the decaying house as an eyesore among eyesores (Kirszner, 55). The decay represents the decay of Emily’s family’s position in society. The decaying body of Homer found after Emily Greison’s death also represents how things can get corrupted when change is not accepted. Emily was so steeped in her life in the past that she could not function in the present. Her father’s death and the death of her fiance caused her to give up on life and start a slow wait for her own death. The words Faulkner used to describe Emily and her situation included the smell and people going to her slunk around while the actual reality of Emily’s life became a tableau for the people of the town shown through the words, â€Å"We had long thought of them as tableau, Miss Emily a slender figure in white in the background, her father a spraddled silhouette in the foreground, his back to her and clutching a horsewhip, the two of them framed by the back-flung front door (Kirszner, 57). † Both Plath and Faulkner used the symbols and imagery of decay to show the progress of death. As the story and poem progress, death becomes the ultimate goal. The words and imagery in both the texts shows the frailness of the women. Through a description of the house Faulkner showed the change in Emily’s life. Her house decayed from a mansion to one that became a representation of failure and death. The crumbling walls became a source of fascination for the people and Emily ceased to exist as a person to them, rather she became a representation of the past [Allen, 1984]. The townspeople did not try to reach out or help her, they just focused on her life in fascination. Plath too, created a picture of the old women as decaying objects rather than human beings. They are described as insects and their progression towards death becomes inevitable. The words, ‘The old women creep out here†¦Ã¢â‚¬  are used to describe them and the word ‘creep’ is similar to Faulkner’s use of ‘slink’ to show the dehumanization of Emily and the others view of her as a symbol rather than a human. We see Plath go on to write, ‘Needles knit in a bird-beaked Counterpoint to their voices: Sons, daughters, daughters and sons, Distant and cold as photos†¦Ã¢â‚¬  The relationship between the women and their relatives is similar to the one Emily had with the townspeople. There was no warmth or love between them and the only connection was one of the past. The women’s relatives came out of a sense of obligation and duty and the visits were like looking at old photographs with no feelings. Like Faulkner writes, â€Å"Thus she passed from generation to generation dear, inescapable, impervious, tranquil, and perverse (Faulkner, 5), Emily’s life stood still. Her relationship with the world at large became stagnant and there was nothing to associate her life with being alive. Similarly, Plath [2009] uses the words, Age wears the best black fabric, to show how the women have stopped living and are in a constant state of mourning. They cling to every morsel of life and their very fragility shows the fragile threads of life and death. Conclusion: As we have seen Plath and Faulkner both wrote about the decay of life and the approach of death. They focused on the slow decomposition of human life physically and emotionally and how people become a ghost of their old selves as death approaches. However, while conceptually the similarities in the two texts may seem extraordinary there is a basic difference between these two narrations. Faulkner, wrote more of the decay and destruction of life figuratively, and how through the resistance to change humans become corrupted in their life. He wrote more of the death of a way of life, creating Emily and her life as a symbol of societal change. Plath, on the other hand discussed death in the physical concept. She presented the decomposition of human life and the loss of individuality as the progress of old age becomes eminent. The ladies in the poem were waiting for their death and had become mere shells of their former body. This stark contrast between the two texts creates a broader theme which suggests that without change human life ceases to exist and with the decay of the human body, life is but a wait for death. References: Allen, Dennis W. Horror and Perverse Delight: Faulkners A Rose for Emily. Modern Fiction Studies, Vol. 30, No. 4, Winter 1984, pp. 685-96. Plath, Sylvia Old Ladies Home accessed April 20, 2009 http://www. angelfire. com/tn/plath/home. html Kirszner, Laurie G. , and Stephen R. Mandell. A Rose for Emily. Fort Worth. Harcourt, 1997.

Introduction to Microsoft Office

Introduction to Microsoft Office Introduction of Microsoft Excel Excel is the computer programs created by Microsoft. For example, we can use this computer programs for analyzing data. EXCEL are the specific of given the instructions and use for 3 Excel quizzes. Besides, Excel is a very fancy calculator and the most of basic form. Microsoft Excel also help us to control costs and easily to obtain the business information used for the value of the data. For instance, Microsoft Excel will become the tools to businesses and help them to make the most of data. Microsoft Excel have become increasingly significant as it can used for making the resources and return on investment. Excel is the quickly and effectively to analyse and collate the information. In addition, Microsoft Excel can help us in single cell to create a data. In a Microsoft Excel 2010 is a new feature with the sparklines. We can quickly noticed patterns in the data and can create the small charts in a single cell. It’s the easy and quick way to highlight all the significant. For example the Microsoft Excel saving our time, seasonal increases or decreases. Apart from that Microsoft Excel 2010 can quickly use the right data points in zero. For the PivotTables Excel 2010 can delivers a new of the exciting filter enhancement. The PivotTables can provide a rich of visualization with the Slicer. The PivotTable can help us so can easily filter the data and dynamically segment to display precisely what we need. With the new research we can spend a few of time sifting through large data sets in the PivotTable views and table, and more time analyzing. Moreover, we can use the Microsoft Excel is easily working together such as share, connect, and accomplish. Microsoft Excel Web App in the different locations can makes it possible for us to edit the same spreadsheet with others. In the workbooks they can made and with the number of editors shown in the status bar. We can always know who is editing the workbook with us. Apart from that, in our data presentations we can add more sophistication. The Excel 2010 gives us easily to improved data bars, more control over styles and icons and in a few clicks ability to highlight specific or important items. The negative values also can be display data bars and to more accurately illustrate in the data visuals. Furthermore, Microsoft Excel 2010 can help us do the things become faster and easier. The traditional can be replaces by the new Microsoft Office Backstageâ„ ¢ such as share. Print, menu to let our save and publish your spreadsheets with just a few of clicks. With the improved Ribbons, we can access our favourite commands and become more quickly though by customing tabs. In our work style can help us creating our personal with the experience. On top of that, harness is more power to building bigger and more complex spreadsheets with the Microsoft Excel 2010. We can easier to analyse and massive amount of information with the new 54-bit version of Excel 2010. We can analyse large and complex datasets greater than 2-gigabyte file size of the previous Excel versions. In a nutshell, we can through by Excel Services to publish and share. The SharePoint Server 2010 and Excel Services integration and let the businessman user to share analysis and the result across their organization through by publishing spreadsheets for the Web. We can share a sensitive business information and business intelligence. For instance, co-workers, business partners in a security-enhanced environment and business partners. Introduction of Microsoft Power Point Inside the Microsoft Office include the Power Point of the system that enables to help us to present the information such as office meetings, in a minimal amount the time to create maximum impact and lectures. Microsoft Power Point 2010 can amplify our message for the presentations and can be accelerate the information being absorbed. First and foremost, the Microsoft Power Point 2010 can support us a new PowerPoint document. For instance in a big middle had a slide pane, this is help us to work in create our slide. On the other side that call placeholders can help us to choose the type of text with the dotted borders of the various boxes. This is due to the reasons that placeholders can contain a pictures or charts, different sizes, and non- text items. Moreover, Microsoft Power Point 2010 can be adding an additional slides when we needed. When we was open the Power Point we can see the â€Å"new slide† on the Home tab. The title and content will be automatically insert when we using the adding slides. According to Amy Beauchemin many of the slides will be require to enter the text in the placeholder boxes. The minor points under the major points will be automatically place the text into the bulleted lists with the Power Point when we was typing the text. Furthermore, the placeholder boxes will also automatically help reduce font size and line with the text fit and fit everything of the line spacing. Power point in the text font can also to change it with the size use commands and colour in the Font group. The formatting can also to change by paragraph group. For example, bullet type, line spacing, text indentation. Apart from that, the design theme can be adding by the Microsoft Power Point 2010. The font sizes and types, colour of the scheme and the background design can be found in the theme. A new presentation will be started by the default theme mean office theme. There has a black text as well as white background. We can found the themes group with the different design while we click the Design tab on the Ribbon. Power Point can also help us to found more additional themes though click the right of the group. Besides, we can using the Clip Art inside the Power point to add the videos, sounds and pictures if we needed. We can click on the Insert Ribbon and go to Clip Art command or click on the Clip Art icon in a placeholder on the right and choose the type of the clips we want to use it. On the other hand Microsoft Power Point is the best way to us to view the slides or show when we are previewing our presentation to an audience or some documents. We can print the slides and saving files by the Microsoft Power Point 2010. Introduction of Microsoft Word 2010 The best of all the worlds are provide by the Microsoft Word 2010.This is an account of the fact that Microsoft Word 2010 make us easier ways to work together with other people. For instance we can easily organize or more efficiently to write the documents and can capture our best ideas wherever they occur. Firstly, Word 2010 help us to create and more easily to complete all the documents. We can look like a design pro while we stand out with the paramount content for using a new array and improved tools. Furthermore, Microsoft Word 2010 can provide many of the text, same effects and shapes such as pictures, SmartArt graphics and charts and directly to text in the document. Microsoft Word 2010 was using a new and improved picture editing tools. This is including a colour and cropping tools and the advanced correction to us when we was used the Microsoft Word 2010. Apart from that, Word 2010 always helping us to save our time and simplify to work. It can make it easier to browse, even reorganize document content right from a single and search by using the improved Navigation Pane and Find tools. Moreover, we can use the firewall while we are working for a company running SharePoint Foundation 2010. Besides, we can also view the presence information and show to other authors and initiate instant messaging or directly from Word to voice calls with the Office Communicator and Microsoft Lync. There had many of the advantage of co-authoring features though Windows Live such as we can in a small company to use Word 2010 for our school work or home. It is a free of the Windows Live ID, at the same time we can edit the documents with others. For example, we can get our ideas, work emergencies, projects and deadlines to more of the places. On the other hand, Microsoft Word is a fellow with the Microsoft Word App and that are enables to us for extend the Word experience to the browser. In the Word 2010 include the editing tools and the same formatting. Any computer with a Web browser there can be work in a familiar editing environment. Microsoft Word Mobile also given us to edit, review, or comment with the Word documents and offer the navigations tools is help us to quickly jump to the right place every time. Nowadays the Word Mobile also provide us to making report and working with a team on the next big pitch. This is in light of the fact that, Word 2010 are more flexibility and more quickly with the better results. Conclusion of Microsoft Excel In my opinion of the Microsoft Excel 2010 is the most flexible and useful functions to us. This is due to the reason that Excel 2010 can help us to build a great charts. By using the formulas across the grid of cells can allows the businessmen to potential their data. Furthermore, I learned how to use the conditional formatting in the Excel 2010 include using different colour shades, italics and bolds. For example we can via the Quick Analysis button to select an appropriate colouring scheme. Moreover, using Excel 2010 to identify trends also the one I learned in Microsoft EXCEL 2010. For instance it can help the businesses to develop of their future strategy. On top of that, Microsoft Excel can also help us to bring the data together from the documents and various files together such as insert tab or additional spreadsheets. Besides, we can through by the Excel Services to publish and share. For example, we can share a business intelligence and a sensitive business information to co-workers and the business partners in a security-enhanced. In the nutshell, the online access also I learned from the Excel 2010. Excel offer us used with the laptop, smartphone and web-enabled PC for making mobile working viable and making remote. Conclusion of Microsoft Power Point 2010 In the conclusion of Microsoft Power Point 2010, I learned the Power Point can support us a new document such as a big middle had a slide pane and it will help us to work in create our slide. Furthermore, when we needed an additional slides can be adding by Power Point 20210. For instance we can open a â€Å"new slide â€Å"from the Home tab and the title and content will automatically added. Apart from that, paragraph group can be formatting by the Power Point 2010 that I learned in the Power Point 2010. For example, bullet type, text indentation and line spacing. Besides, the types and font size, background design and the colour of the scheme can also be found in the theme and include black text and white background by the Microsoft Power Point that I was learned. In a nutshell, the best way to view the show or slides for presentation is the Microsoft Power Point 2010 that I was learned as it can help us to print the slides and saving files from the Power Point 2010. Conclusion of Microsoft Word 2010 In my opinion of the Microsoft Word 2010 is the best of all the worlds. This is due to the reasons that it can make us easier ways to work together and become more efficiently to write the documents. Apart from that, that I was learned in the Word 2010 can be create and help us complete the documents easily. For instance Word 2010 0ffer many of the text and the same effects like pictures editing tools. Apart from that, Word 2010 always helping us to save our time and simplify to work. It can make it easier to browse, even reorganize document content right from a single and search by using the improved Navigation Pane and Find tools. Moreover, we can use the firewall while we are working for a company running SharePoint Foundation 2010. Besides, we can also view the presence information and show to other authors and initiate instant messaging or directly from Word to voice calls with the Office Communicator and Microsoft Lync. There had many of the advantage of co-authoring features though Windows Live such as we can in a small company to use Word 2010 for our school work or home. It is a free of the Windows Live ID, at the same time we can edit the documents with others. For example, we can get our ideas, work emergencies, projects and deadlines to more of the places.

Language Learning Autobiography

Language Learning Autobiography I came from Johor, Malaysia. I was Chinese and my native language was Mandarin. I took a long time to learn English and from hating it to loving it. Learning English is not an easy task and I encountered some difficulties during my learning experience of English. Although I study at Kirkby International College for teacher training course now, there is still need an improvement for my English as I will become English primary teacher in the future which I will teach proper use of English to the students. I started to learn English since I was six years old. My parents sent me to a kindergarten where I learnt English and Mandarin there. The teacher taught us about the four basic skills of learning English, namely reading, writing, speaking and listening. For example, I learnt how to pronounce the 26 letters (A, B, C, Dà ¢Ã¢â€š ¬Ã‚ ¦), how to read and how to write it correctly. At first, I did not interest in learning English during English lesson in class. However, the high patience and hardworking teacher used interesting ways of teaching to let me paying more attention to their lesson, do not feel boring and understand the lesson easily. For example, the teacher organized a mini game about pronunciation of 26 letters and the students were rewarded if pronounced the letters correctly. Due to the excellent hard work by the teacher, I passed my English Test with flying colours for all the three semesters. I continued my studying in primary Chinese school. My primary school opened a special English class for all students from standard one to standard six in order to improve and increase Englishs standard of the students. At the beginning, the teacher taught a few of repeated simple words and sentences such as, Can you lend me your pencil? or May I help you? The teacher was very nice and always praised us and encouraged us to pay more effort in studying English. I began to think that I was a genius at that time as I was easily mastering the language. However, when I became standard six students, I became very playful and not interested in studies including attending for English class. I always ran directly towards my room and started playing computer games such as Left 4 dead 2, and Pro Evolution Soccer after I came back from school. I became addicted to the games. Because of English class was started every afternoon which took away my time for playing computer games, I decided to stop going for English class. Thinking back, I made a wrong decision for giving up this class. If I had continued, maybe I did not need to put more effort in studying English today. My remarkable moment for learning English began when I studied Form Four in secondary school. At that time, my English teacher Mrs. Hwang was very strict. She wanted us to read English storybook every week and wrote the summary of the story and the moral values from the story. Moreover, she also made us to read all the articles in the textbook and made a presentation about it. During the presentation, she would correct our pronunciation. It was losing face if being corrected in front of other students. To avoid this, I practiced my pronunciation again and again at home and even referred to my English teacher if anything about the pronunciation or grammar I did not know. Furthermore, Mrs. Hwang also made us to read a newspaper like The Star or New Straits Times every day and asked us to jolt down the difficult words into the notebook and made five sentences about it. After that, she asked us to memorize the difficult words which would be stated in English Monthly Test. As a result of all these hard works, I achieved an excellent result for my English subject in my school examination and even As in my Malaysia Education Certificate (SPM) examination. After finishing my secondary education, I furthered my study by taking Teaching English as a Second Language (TESL) course which will become primary English teacher in the future. There were several reasons that I wanted to become English teacher. If I became English teacher, I could improve my English further during the five and a half years of training in Kirkby International College. As a result, I was able to communicate with the foreign people in English when I travelled to foreign countries in the future. Besides that, I also wanted to help the students that living in rural areas to increase their Englishs standard as they were poor and unable to access to multiple resources such as reference book to improve their English. Before I was chosen to study at this college, I needed to go through the interview. In order to pass the interview, I needed to have higher proficiency in English. Although I had achieved excellent result for English subject in SPM examination, I needed to in tensify my practice on English to get ready for the interview. Apart from reading the storybook every week, I also watched English channels such as movies, dramas and documentaries. For movies, I liked to watch action and scientific movies such as Predator and Fast and Furious while for dramas, I like to watch CSI Miami and Oh my English. Drama Oh my English is the educational channel suitable for the students to improve their English. In this drama, students could learn the correct way of speaking English, grammar and vocabulary. For documentary channels, I liked to watch Discovery as this channel not only improve my English, and also provided scientific knowledge. Besides that, I also updated myself by reading the current news online. Hence, I was able to know what had happened in my country and other country and I would check the dictionary for the words that I did not understand. As a result, this improved my reading skill and learnt new words. According to my personal experience, I think there is no short cut to studying English. We need to go through all the hardships before we get sweet return. We need to practice more, learn more, read more, listen more and speak more in order to increase the proficiency of our English. These are only the ways to master English. (1050 words)

Bob Marley :: Music Musician Biography Essays

Bob Marley Bob Marley was a promoter of peace and believed in the union of all people. He used his music as a channel to get his opinions and thoughts out into the world. â€Å"Me only have one ambition, y’know. I really have only one thing I really like to see happen. I like to see mankind live together-black, white, Chinese, everyone-that’s all.† Robert Nesta Marley was born February 6th, 1945 in the small ghetto of Nine Miles, in the parish of St. Anne, Jamaica. His father was a white British Naval officer named Narval Marley, and his mother was a young, poor Jamaican girl named Cedalla Brooker. The well-to-do Marley family did not approve of Narval and Cedalla’s relationship(Clark). Despite marrying Cedalla, Narval was more of an occasional visitor rather than a father figure to Bob(Clark). He did not survive to see his son’s success. After a few years, Bob and his mother moved to Trenchtown (western Kingston), which was built around the former Kingston refuse dump(Salewicz). People would spend their days scavenging for whatever they could find here(Salewicz). The shanty-town people who lived here considered it desirable accommodations and were not ashamed of their home at all(Salewicz). Trenchtown was also considered a spiritual power point for the Rastafarians, which is a major form of religion in Jamaica(Salewicz). It is said that those who have nothing, and therefore nothing to lose, are not afraid to express their talents(Salewicz). This was true for many people who lived in these areas, including Bob. Living in Kingston, Bob cut his first record at the age of 16, with a song called â€Å"Judge Not†(Clark). This album was a complete flop. In his teen years, he had many influences, including Fats Domino, Ray Charles, and Joe Higgs(Peake). He also loved Jamaican, Ska, and Rock Steady music(Peake). The biggest influence that anyone had ever had on Bob was Joe Higgs(Salewicz). Joe was the areas most famous singer and musically prominent Rasta, or person who followed the Rastafarian religion(Salewicz). He was Bob’s first mentor and introduced him to Peter Tosh, and Bunny Livingston, who would be his future band mates(Salewicz). Bob, Peter, and Bunny all took part in evening music sessions in Joe’s Third Street Yard every night. When he was just 18, Bob, Bunny, and Peter formed the Wailin’ Wailers, and their first song â€Å"Simmer Down† was an instant number one in Jamaica(Pagewise). From here, their success grew.

Is Spreading Democracy in the U.S. National Interest? Essay -- U.S. Go

The Truman Doctrine established a policy of containment against communist governments. People believed the spread of communism would overthrow the democratic ideals our country believed in and followed. After the policy of containment died down, a new policy of spreading democracy emerged. This new policy has both good and ill effects on the â€Å"helped† nations and our own. In 2011, there were 115 electoral democracies, representing nearly sixty percent of the world’s government were democratic. In 1989, just 41 percent of all governments were democratic (Current Issues, 2011-12, p. 168). So, is spreading Democracy in the U.S. national interest? Or should our nation employ a more hands-off approach? The textbook defines democracy as a system of government in which the people rule; rule by the many. A core belief of Democracy is that ordinary people want to rule and are capable of governing themselves (Greenberg & Page, 2011, p.4). The textbook states that political thinkers attribute several components of democracy to its widespread appeal. First, democracy is considered to protect human rights the best because it is founded on the recognition of the intrinsic worth and equality of human beings. Second, democracies are the most likely to produce rational policies because it can count on pooled knowledge with which to make the decision. Third, democracies are long-lasting and more stable because their leaders are elected and answerable to voters. Fourth, democracy is considered to be the best government for economic growth and material well-being. Finally, democracy lets its citizens be free, which causes a state of mind allowing them to best develop their talents and skills. (G reenberg & Page, 2011, p.4). As stated, Democracy is ... ...ates Should Spread Democracy. Mar. 1998. Web. 1 Dec. 2011. . Greenberg, Edward S., and Benjamin I. Page. The Struggle for Democracy. 10th ed. Boston: Longman, 2011. Print. "Democracy and Human Rights." Current Issues. Ed. Joe Geraghty. 35th ed. Alexandria: Close Up, 2011. 168-81. Print. Lagon, Mark P. Promoting Democracy: The Whys and Hows for the United States and the International Community. Rep. Council on Foreign Relations, Feb. 2011. Web. 2 Dec. 2011. . Coyne, Christopher J., and Tamara Coffman Witte. Can We Export Democracy? Rep. CATO Institute, Jan.-Feb. 2008. Web. 2 Dec. 2011. .

Italian comedy

Commiedia dell arte is a well known as a Italian comedy, this type of drama was highly popular during the 16th century. This act was usually performed on the side of the streets or in court venues. But the better acts and the more popular actors/ actress played in front of the kings and queens. But as most acts were performed on temporary stages on the side of stress the heavy relied on props and different costumes. The obvious objective was to make people laugh, as they had no TV or PlayStation’s back then they needed something to entertain them.The audience was able to pick up from each character’ dress the type of person he was representing. The use a lot of mask, props and always over exaggerate thing to make it funny. Commedia dell arte introduced actresses for the first time ever in theatre history, and that has a pretty big impact on today’s theatre. The most known modern day interpreters of the commedia tradition are the san Francisco mime troupe. Epic th eatre come widely popular around world was one.By the names of Max Reinhardt, Erwin Piscator, and most especiall) Bertolt Brecht. This style of thearte started up in Berlin during the ill-fated German â€Å"Weimar Republic† of the 1920s and early 1930s. After the rise of Hitler Brecht and other epic theater practioners were forced to flee persecution and arrest by the Gestapo, the style spread to the United States and Great Britain. Brecht wanted his audience to remain aware of what was really happening, he was very clear on how he wanted the audience to act.The focus of epic drama was to making the drama realistic, making people feel like they can relate to the performance, so they can understand what is happening. He Brecht would love to narrate every character because he believed that if he did so that the audience would relate better to the character and would have a better understanding. Epic theatre has had a massive influence in the western theater as in Britain how th ey became evident In the playwright of john Arden. Meldrama has a long history going back to the 18th and 19th century.Melodrama is a act the shows evil over come by good. Right through the play or tv show the character wont change the whole time, it will either be evil or it will be good. Melodrama is a Greek word melo meaning music and drama refers to a deed. The earliest uses of melodrama was late 1700s and early 1800s, but it was in the late19s century where melodramatic elements was taken to a whole new level. Rene Charles, Guilbert de Pixerecourt lived a melodramatic life and funneled it in to his plays. MELODRAMA EPIC DRAMA COMMIDEDIA DELL ARTE

Oral vs Residential Education for the Deaf

Despite what is comm just believed by earshot people who do not understand desensitise culture, well-nigh desensitizeen small fryren argon born to auditory sense parents. It fundament be challenging to raise a indifferent(p) chela, as a auditory sense parent. One major(ip) decision on a parents home base for their desensitise infant is the choice of a residential or unwritten trail to enroll their kid in.Even though the students go a means be less heart-to-heart to deafen culture, parents of deaf children should send their kids to an spoken examination shoal because they down with a higher(prenominal) drill level than kids who graduate from a residential civilise day and learning how to gather in with the majority of the population could help boost their experience in life. One major reason for the parents of a deaf child to send their kid to an oral crop over a residential school is the reading level the child forget graduate with. On average, deaf adul ts hand a reading level of only third to fifth grade.People who are deaf or hard of earshot are in no way less intelligent than any bingle else, but their reading ability depends on the age which their listening diminished. Being that English is a very oral delivery, people who lost their hearing before the age of three would hold back a hareder time learning the lyric than otherwise. Hearing Americans learn it by hearing it and reading is taught by sounding push by means of the word, or phonetics (ie. Hooked on Phonics). For this reason, to the highest degree Americans are dependent on their hearing to pick up the English language.A higher reading level achieved by a deaf student attendance an oral school accomanies the fact than an oral education gives a child increase opportunity as he or she grows older and becomes more involved in the outside, hearing world. Considering the average hearing persons early life, first a child is born. From here, a child picks up every sound and sight keep when he or she is entered into kindergarten. After this, comes reality education through the twelth grade and from there, a kid will usually apply for high school and graduate with virtually sort of degree.A degree has been proven to be a key to landing place a profitable job. A deaf child whitethorn have most of these same experiences, but when out sounding for a job, especially in this economy, may be hindered by the communication prohibition that would exist. if they attended a residential school for the deaf. On the other side of the subject, one may argue that a residential school benefits a deaf child more than an oral school because the child still has a strong nexus with their deaf culture.This is not necessarily true, macrocosm that a deaf child may also learn marking language if wanted, but simply not through their oral school. Also, the concept of any deaf relatives can assist in memory the deaf culture in the family. A residential school has some disadvantages of its own. If a hearing parent has a deaf child and sends him or her to a residential school, the parents would also need to learn sign language which, because of the age of the parents may be difficult being that it is harder to learn a language the older one is.As a second drawback, a child who is fluent in ASL and is not long-familiar with English will not be able to successfully be entered into mainstream common school. Entering ones deaf child into an oral school may have its various disadvantages such as limited avaliability or a distancing from deaf culture, but considering the advantages of enrolling a child into an oral school outweighs enrolling a child into a residential school.It is plain to see that although the students will be less exposed to deaf culture, parents of deaf children should send their kids to an oral school for two main reasons. First, learning how to consume with the majority of the population could help unless their experience in life and, importantly, they graduate with a higher reading level than kids who graduate from a residential school.