Business Web Site Evaluation: Circuit City

The company web post that I decided to rate is dress circle city. dress circle urban center is a retail investiture firm that offers a large-minded selection of brand-name consumer electronics, personal computers, software, movies, music, and games. It is a study competitor in the electronics market with its brick and mortar stores and uses the web office to deal to energy online sales. Circuit Citys blade direct, www.circuitcity.com, provides potential nodes with extensive result information, postulate shipment of purchases, real time inventory status of products in stores, and the major power to stay online and pick up at a store. In todays market, it is so grand that companies make their aim on the web. Not and has Circuit City employ its web site to dumbfound and expand its traditionalistic physical presence, but it has overly used the internet to return more customers and increase its sales. The premier(prenominal) tone of voice in a evaluating this web site was to understand its strengths and weaknesses and to make areas for improvement. In launch to do this, I focused on Circuit Citys e-business strategy, the sites navigation and usability, credibility, promotion, and advertising. E-Business Strategy Circuit Citys e-business strategy is simple. issue customers with information, products, and technology solutions, sequence at the same time, make the customer flavour as favorable shop online as they would feel shopping in a retail location.

By integrating its web presence to its brick-and-mortar business, Circuit City found a way to tote up true value to the online shopping experience and continue to trust their business a war-ridden return in the consumer electronics market. In order to maintain its competitive advantage however, Circuit City moldiness be able to have a bun in the oven and direct changes in the electronics market. A solid e-business strategy dope offset strong contention from online competitors such as crush Buy. Todays consumer has high... If you want to get a full essay, order it on our website: Ordercustompaper.com

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