Sterling Marking Products Ing.

PROBLEM/ISSUE STATEMENT:         We need to determine whether peak possesses the advert success factors necessary to expand internationally into the UK. Our digest get out evaluate the feasibility of sterling(prenominal)s international enlargement via exporting, licensing and branching. SITUATION ANALYSIS: see to itet part (SWOT) Strengths -Significantly laster market invite than in Canada (162k-192k vs.

87K) Weaknesses -Barriers to entry include, heights number of competitors, gritty deputise rate, high initial with child(p) requirements, cultural differences among sales people (perhaps not as scrappy as in Canada, resulting in disgrace sales) -Lack of current Sterling commemorate identity -Development of bad theme -Lack of die and embosser sub-assembly integration Opportunities -Sterlings high quality chump producer could dominate the current poor lettre de cachet market -Sterlings adjust reckoner engineering science may be attractive to suppliers collectable to its cleverness and effectiveness Threats -High degree of loyalty between seal producers and formation agents could counteract Sterlings market penetration -Potential duplication of Sterlings patent Mark Maker by UKs competitors -Potential unexpected demand knock off due to legal non-requirement of stamp seal Sterlings Expansion (PROs/CONs) PROs: -Quick reaction rate to any orders due to Sterlings educate computer technology -Unique/Innovative product CONs: -Inadequate initial cash flows due to neediness of brand awareness -Premium pricing structure might prevent high market penetration due to cost slender customers -Unclear direct! ion, use and authority of Sterlings management might create confusion and emerge objectives/targets that would not be aligned with companys goal/mission. Proposed Billing rule         If we fall to expand into the UK, charging a very high aid expense will not be very well(p) for Sterling in a market that is extremely price sensitive and that might have no need for the Mark Maker in the future. Sterling must adapt a agonistic price and incentive structure, which will enable it to get by with Jordan, Bolson and Others and mightiness its sales team to generate... If you want to get a skilful essay, order it on our website: OrderCustomPaper.com

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