Tv Manufacturing Industry in India

Analysis of TV Manufacturing Indus correct By Manglesh R. Yadav prorogue Of Contents 1. register Of TV in India3 2. Samsung Electronics3 3. LG Electronics8 4. SONY11 5. Videocon13 6. My View15 7. References17 Television Manufacturers and their growth explanation Of TV in India Television has been in India for over 40 geezerhood now. During the world-class few historic period the growth of tv set was truly thrift and the distri stillion happened of mostly black and white sets. This was beca give in the early boundary the people used to think of it as a luxury concomitant with bring rise up prohibited of the closet which the life could go on.It is in the last 25 years that the television system mart has picked up pace and is growing rapidly. A very material year in the advent of television labor in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the broadcast of Asian Games held in New Delhi. After this th e real boom of TV labor started. Today India is the largest market for TV sets and to a fault conceiveership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India. The main market glamour is divided in amid Samsung, LG, Sony, Panasonic, etc.Samsung storey Samsung Electronics is a S discloseh Korean organization which manufactures TV and is globally the attractor in liquid crystal display TV section. For over 70 years Samsung Electronics has served the valet de chambre with reinvigoratedborn innovations. On March 1, 1938, founding chairman Byung-Chull Lee started c be in Taegu, Korea. Samsung started the production of its send-off Black and white television (model P-3202) in 1970. In the phase from 1990-99 Samsung came up with kitty of innovations and they were the prototypical company to unveil and supply a whole line of digital TVs.In 2010 Samsung Electronics began mass producing industrys first 3D TV panel. Over the y ears Samsung has won lot of awards for its TV manufacturing capabilities. At Samsung, we follow a simple fear philosophy to devote our talent and technology to creating first-rateior products and services that transmit to a better global society. stack The vision for Samsung is motivate the World, Create the Future. This new vision reflects Samsung Electronics commitment to inspiring its communities by supplement Samsungs three key strengths New Technology, Innovative Products, and Creative Solutions. and to promoting new shelter for Samsungs core networks Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. Products Samsung has extensive variety of TV types to select from LED TV The Future quick-witteding TV It has very full(a) understand case. The new serial in this socio-economic class has voice and motion control, Face recognition. It likewise has thoroughly 3D experience. i n that respect atomic number 18 a total of 31 assorted TV sets gettable in this category be yearning from series 4 to series 8 and also from 19 inches to ones above 50 inches.The TV sets also range from 13000 rupees to 273000 rupees. LCD TV See Richer colour with Wide food colouring Enhancers. It has a slim design and it produces crisp calculate quality. The colours in the calculate perceivem to come to life because of its stunning LCD screen. in that location a total of 4 unalike varietys infix in this section. All this argon in series 4 and be leave in 22 inches and 32 inches sizes. The TV sets range from 13000 rupees to 28000 rupees. germ plasm TV Ultimate BIG Screen Entertainment. It has stunning design and provide quality.You get smooth motion pictures, high contrasting picture quality with motion control and face detection. The TV set also provides network connectivity. on that point be a total of 8 different conformations present in this section. The TV se ts series is 4+, 5+, and 8+. The TV is present in 43 inches, 51 inches and 64 inches. The address ranges from 38000 to 240000. revolutionary Slim Fit TV 40% slimmer 20% lighter coke% stylish The Ultra SlimFit TV incorporates a revolutionary compact. These TVs fit in any corner of your home and stylish life elegantly. There ar a total of 22 different variants present in this section.The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 8500 to 16000 rupees. Flat TV Technology that celebrates LIFE. The technology and panache of these TVs argon combined for a better entertainment. Its a TV that suits the budget but does not compromise on quality and technology. There be a total of 14 variants for this section. The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 7700 to 15000 rupees. Support Samsung Electronics gives u a free download of all the Manuals and necessary downloads for any type of TV set.It also has an online Help & Support transcription which helps the customers to have quick fix of some know issues. It has a very expert network of its support service which get ates the customers doorstep on demand. It has a good feedback system. Promotions In television industry Samsung has been the leader due to its progressive TV sets and the latest ones the LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market has been the new age Smart TV which go out remain in the market and improve the sh ar of the manufacturer until a new innovation is out.The costing of this TV has been kept in minds and has been in the range where in people pull up stakes get out and try buying it for the sheer experience the TV gives. Also it is the sponsor for Chelsea football game Club which makes people aw ar about the imperfection. They put out the products at some huge exhibitions so that the public heap himself come and guarantee the televisions capabilities. They have a very strong advertising camp aign wherein they use big celebrities and also sign big singing groups. Place The products are sold not only at retail store, huge crackintendent markets but also online.So the consumer can go and buy it from a huge network of places and make him convenient with experience he gets out of it. LG History LG Electronics was founded in 1958 back then the name of the company was Goldstar. It has been first maker of lot of electronics items in Korea. It was the first producer of radio in 1959. It produced the first refrigerator of Korea in 1965, First producer of Black & White TV in Korea in 1966, First air-conditioner in 1968, first washing motorcar produced in 1969, first colour TV produced in 1977, etc. Goldstar changed to LG Electronics in 1995.The first producer for 40-inch Plasma TV and the worlds first IC set for DTVs developed India production subsidiary (LGEIL) set up in 1997 also produced Worlds first 60 germ plasm TV in 1998. LG has been also the first Company to tap s ome of the biggest sizes of plasma TV of 71 in 2004 and 102 in 2005. LG was also the first to commercialize the largest LCD TV of 55 in 2004. Thus LG has been the pioneer in producing of new technical innovations in TV manufacturing Industry and has won lot of awards for it. Brand IdentityThe brand is known for its four basic elements Value, Innovation, People, hotness The word LG in the logo speaks for itself , It symbolises that the consumer of LG is in close relationship with LG and you will also find that the colour or the texture of LG logo has never changed as it symbolises that they want to deliver the best to their customers over a long period of time. Brand Logo Face The stylized face symbolizes for the companies favor and easy approachability. Circle The circle represents the globe and also the humanity, it also represents the young person and the future.Shape The upper end on the right is intentionally left asinine to make it asymmetric which represents innovative th inking. Colours LG Red mainly symbolizes amity and also its commitment to deliver the best to its customers. LG Gray represents technology and reliability. Vision LG visions itself to provide its customers with innovative products and superintendentior service while aiming to be in the top 3 companies in the world. They also hold their philosophy smashing Company, Great People as they think that only great people together can create a great company. Products Plasma TVIt provides razor sharp pictures which gives the customer an experience of a theatre/ stadium at home. This has 10 different variants and each one is a knavish design to impress the consumer buying it. These TVs are in 42, 50 and 60 in size. LG Pen conform to TV Touch The Wonder. This variant allows the kids and even grown-ups to slide by on huge wide screen. Flat Colour TV The TVs are a perfect blend of good pictures and good vigorous quality. This category has good blend of slim TVs and also the ones which pro vide good sound and picture quality. The variants in this category are 33 and are of 14, 21 and 29+ in size.HD LCD TV These are abounding HD TVs with advanced IPS LCD Panels, Smart Energy Saving. The TVs are eco-friendly in the sense experience they consume less electricity but still provide good picture quality. These Smart TVs can be connected to external HDs and movies can be viewed. This category has 19 variants and is on hand(predicate) in 22, 32 and 42 sizes. 3D TV These TVs are stylish and good in 3D quality. LG Cinema 3D Smart TV means stamp battery free 3D Glasses, 2D to 3D Conversion & a 3 mode magic motion remote control together deliverance more convenience in watching 3D & controlling Smart functions.It has built in Wi-Fi system and loads of smart functions to use. There are 29 variants in this category. The sizes vary from 47 and 55. set The determine of the TVs in each category is at a level which is not heavy for the pockets of the consumer. The TVs in Flat TV category are ranging from 8000 to 25000 rupees. The TV are priced as per the technology grows with each variant. LG TV is trying to capture 50% share of the selling 3D TV by insertion new series in the Indian Market. Last year the market share in 3D Tv for LG was 40%. The new smart 3D TVs are priced from 55000 to 700000 rupees (http//articles. conomictimes. indiatimes. com/2012-05-05/news/31586465_1_market-share-lg-electronics-new-range). LG has been conferred upon the most durable brand by Brand Trust Report 2012. They have come up with new TVs which give a good gaming experience along with good picture quality. Promotions LG is a main sponsor for the ICC Cricket World Cup, the acme event for cricketing world. LG is formal Global Partner of Formula1 and also Technology supply of Formula1. It has a very good advertising campaign where in they constantly focus on consumers and their satisfaction as their prime objective. PlaceThe products are sold not only at retail store, hug e super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. Sony History Sony is a Japanese company established in 1946. It launched the first magnetic G-type recorder in Japan in 1950, Japans first radio TR-55 in 1955. Sony launched Worlds first electronic transistor TV TV8-301 in 1960, Trinitron colour TV in 1968. In the years to come Sony introduced a lot of new innovations in the market. The most all-important(a) product of Sony is Bravia the technology and the TV had live colour creation capabilities.SONY India was established in 1994 and since then the Sony has touched lives of people in one route or the other with its exemplary brands. make. believe It symbolizes the spirit of SONY. It stands for the power of creative thinking of SONY, ability to turn ideas into reality and also makes believe that we can hazard anything. The dot in between make and believe symbolizes SONY. The do t colligate imagination and reality, Its the point of ignition for reality. Vision Sony visions to be the leader of the electronics industry. Sony also envisions itself to be a socially responsible organization and focuses on saving the environment.It has implemented a good CSR policy of E-waste management. Products There is a broad classification of products under two main categories 1). SONY BRAVIA TVs There are a total of 10 series in this section. Bravia is built or so a unique and superior technology to enhance the viewers satisfaction. The use of intelligent peak LEDs have the capability to give a very good contrast experience. The TV is FULL HD and has good stop so that even low resolution videos appear good. It has web connectivity on the high end models. The series has TVs with sizes from 22 to 65.The pricing of TVs in this section is from as low as 15000 to 359900 rupees. There is a TV which will fir everyones pocket and have a assortment of good features along with it . 2). Public Display Panel The TV is knowing for the purpose of public viewing. It has some very good and sleek functions. It has good sound and viewing quality. The viewing of this TV will never spoil anyone. There are 2 variants in this series of two sizes 32 and 40. The pricing of these two TVs is 89990 and 119990 rupees. The TVs are purchasable in 2 colours Black and Grey. PromotionsSony has very wide and extensive advertising campaign. It has brand face for its products. SONY has an exclusive agreement with FIFA (source http//www. sony. com. au/section/sponsorship). It is able to reach to the masses through the sport. Sony is ready to be with all those organizations that have connatural mindset and similar technological worth as it enjoys. Place The products are sold not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. VideoconHistory Videocon G roup was founded in 1986 by Nandalaji Dhoot . It is headquartered in Gurgaon (NCR Delhi) and it is an Indian MNC. It is the third largest picture tube producer. It has a technical tie up with Thomson Corporation from Japan. It started producing Colour TV in 1985. It produced Flat tube for B TV. Videocon overtook Philips Colour TV plant in 2000. Vision To delight and deliver beyond mindset through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future. Product There are 5 categories in this brand LED TV This TV gives a realize picture quality and a good sound quality. There are 4 different sections in this category. Elena-3D It has 1 variant and is 55 in size. Persistence- There are 6 different variants in this section. The different sizes useable in this section are 24, 32 and 40. Orion- There are 4 different variants in this section. The different sizes available in this section are 24, 32 and 42. Razor- It has 1 variant and is 32 in size. LCD TV This TV has the LDC panel view and give a sharp picture quality.There are 6 different sections in this category. Magnum- There are 4 different variants in this section. The different sizes available in this section are 22, 26 and 32. Sapphire- There are 7 different variants in this section. The different sizes available in this section are 22, 24, 32 and 40. Pearl- There are 5 different variants in this section. The different sizes available in this section are 19, 22, 24, and 32. Cyclone- There are 5 different variants in this section. The different sizes available in this section are 22, 24, 26, 32 and 40.Prestige- It has 1 variant and is 32 in size. Envira It has 1 variant and is 42 in size. Ultra Slim TV This category has extremist slim TV with great picture quality and good sound. It also has good contrast ratio. There are a total of 22 variants in this section. These Tv sets are available in 14 and 21. FLAT TV Thi s category TV sets have flat LCD panel which enhances a good viewing experience. It has good sound quality. There are only 2 variants in this section and both being 21 in size. Conventional TV This category TV sets are as per the earlier time televisions with a big box.It is good in picture viewing but looks a little bulky. There are 6 variants in this section. It is available in 14 and 21. Pricing The costing of the TVs is very good. The consumer can enjoy and will be satisfied by the amount he pays for this TV. The lowest TV is available in 8000 to a maximum of 150000 rupees. Promotion It has a very advertising campaign. It is an official sponsor for IIFA weekend. It is also an official sponsor for IPL. Videocon is a very spry company and gives sponsorships to a lot of events and hence is always in touch with the people and in their mind.Place The focus of Videocon is on its good distribution network. The products are sold not only at retail store, huge super markets but also on line. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. My Views The television Industry is an ever growing industry and new innovations come in this market almost every year. Each of the companies in the pelt along to become the no. 1 brand is trying to give the consumer a new kind of an experience be it through good picture quality, good sound, multitasking of the SMART TV, etc.There is still a potential market for television industry waiting in the rural part of the country. As the urbanization is increasing the rural part of the country is the new market which will lead for a boom in the TV manufacturing industry. The brand which touches the sum of the consumer and will be successful in making new consumer carnal through its great innovations will be the one to look out for. As for now the race is very tight in between Samsung and LG on world scenario and Videocon in the Indian scenario. The market share We see that Samsung is the highest selling TV with LG second, SONY third.Thus the consumer will keep on buying as he gets his money worth with the experience. References http//www. samsung. com/ http//www. lg. com/ http//www. sony. co. in/ http//www. videoconworld. com/ http//www. samsung. com/in/aboutsamsung/corporateprofile/valuesphilosophy. html http//www. samsung. com/in/aboutsamsung/corporateprofile/vision. html http//www. samsung. com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html http//www. lg. com/in/about-lg/corporate-information/overview/facts-figures. jsp http//lgindiablog. com/